Dreamday is a first-of-its-kind, award-winning Performance PR agency established in 2019. Dreamday sits at the intersection of affiliate marketing and consumer PR that drives awareness and revenue for DTC-first brands.
Through our synergistic and dual-pronged approach, our team delivers high quality and quantity press that gets your story told, and drives traffic and revenue through the affiliate channel.
“Fly by Jing, which works with performance marketing agency Dreamday PR has grown 121% month-over-month. They also sold out their Fly by Jing x Fishwife collaboration in three days.” Read Article
“One food and beverage brand represented by the firm Dreamday PR is on track to earn $120,000 solely in affiliate revenue in November, due mainly to the brand’s inclusion on various gift guides” Read Article
“To date, we have not had an employee leave the company, a fact that is attributed to an amazing culture. We are a transparent and welcoming company that prides itself on creating a diverse and inclusive workplace. We focus on all aspects of an employee's experience.” Read More
“Consumer Goods Agency of the Year winner - a new annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field of PR, who are shaping the bright future of the communications industry.” Read More
“Performance-focused public relations company combining affiliate marketing and commerce PR to attain both quality and quantity in client publicity.” Read More
“For some, quitting feels like an unraveling — a decision made when you’re at your wits’ end — and a leap into the unknown. But for others, like Lauren Kleinman, quitting is nothing more than a pivot.” Read Article
"Werner says that among Dreamday’s clients, the top gift guides brands are typically battling for space in Oprah’s Favorite Things, Real Simple, Wirecutter, the Strategist and CNN. 'Those are all outlets our clients tend to see the most success with in terms of clicks, sales and eyeballs on their brands', says Werner.” Read Article
“The first-of-its-kind and award-winning Performance PR agency representing coveted DTC-first brands, is honored to announce the launch of its first Holiday Client Accelerator Program today.” Read Article
“The first-of-its-kind performance PR agency sitting at the intersection of affiliate marketing and commerce PR. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate-only basis.” Read Interview
“Dreamday is the first Performance PR agency with deep roots in publisher-based affiliate marketing and a specific focus on commerce and consumer PR. My team and I are relentless and resourceful and care deeply about every client. We take a less is more approach and only take on clients that we can’t say no to.” Read Interview
“Affiliate marketing is still one of the most efficient channels. A client last year had analyzed Facebook Ads versus affiliate marketing, and affiliate as a channel was around 15 times more efficient and had 15 times higher ROAS than paid social.” Listen the Podcast
“Lauren has been ahead of the PR curve– and is coming in hot with a spicy hot take - F**k being liked by everyone; success requires a single-mindedness that sometimes makes it a lonely road.” Listen the Podcast
“Dreamday has played a vital role in our continued growth this year. By getting Act+Acre involved with key press opportunities, targeting relevant publications, and successfully attracting new customers to our affiliate program. Their impressive understanding of affiliate marketing, coupled with their impactful PR efforts, has undeniably propelled our brand.”
“I’ve been working with the wonderful team at Dreamday for years, and I always know the brands they rep are some of the best out there. Their brands are always my go-tos, and they resonate with readers over and over again — and at different publications. The team is always reliable, on top of things (even when I put in last-minute requests) and always goes above and beyond to get things done. I always look forward to seeing Dreamday’s latest launches pop up in my inbox!”
“Lauren and The Dreamday Team have been transformative for our business! They know how to roll with the ups and downs of a fast-growing start-up and have met and exceeded all of our expectations both on revenue and on increased brand reach and awareness through premium press placements. The Dreamday Team feels like an extension of our team, in the best of ways.”
“The Dreamday Team brought tremendous insight based on their incredible experience! The team always had great ideas, and the relationships to bring those ideas through life. They are one of the smartest marketers around, period!" ”
“Dreamday is a trusted, strategic partner. The team has helped us scale our affiliate program with consistent coverage in top-tier publications. It's refreshing to find an agency that is proactive, creative, and capable of keeping up with a high-growth startup. They have strong relationships with key media targets and I can fully trust that they represent our brand with precision and care.”
"Dreamday is the only PR agency I’ve worked with that truly considers the business value behind the headlines. They understand the future of PR and how it’s evolving beyond editorial, and they’re helping reframe PR as a revenue-building tool rather than just a brand-building tool."