The future of PR

is here.

girlfriend collective
girlfriend collective
Fly by jing
Fly by jing

Performance PR consultancy for category defining brands

The New York Times. LogoForbes. LogoBusiness Insider LogoCNN LogoThe Strategist Logo
Ampartment Therapy LogoPureWow LogoThe Quality Edit LogoGlamour. Logo

Pioneering The Future of PR

Dreamday is a first-of-its-kind, award-winning Performance PR agency at the intersection of affiliate marketing and consumer PR that drives awareness and revenue for DTC-first brands.


Consumer PR


Premium Content
Affiliate Marketing


Strategic Advisory &

we build editorially adored brands

We help companies get noticed and drive results

Through our synergistic and dual-pronged approach, our team delivers high quality and quantity press that gets your story told, and drives traffic and revenue through the affiliate channel.

CNN Logo

Fly by Jing in CNN

“They stand up against high-end, popular dim sum restaurants in New York City.”

Our Place in Vogue

“This pan feels like a steal because it does the job of eight traditional pans, without the fuss or clutter of a traditional set. ”

New York Times. Logo

Brightland in NY Times

“This pale golden vinegar has an aroma and flavor distinguished with mild pungency.”

Kitsch in Today

“When people continued to come back I just felt like it was enough for me.”

Act + Acre in Allure

“My hair honestly looked so amazing that I’m considering steaming my hair more often.”

Partake Foods in CBS

“The company struggled until Woodard, connected with Black investors, including Rihanna and Jay-Z's venture capital fund.”

Hum in PureWow

“Stock your wellness cabinet now—because you deserve to feel and look your best.”

Girlfriend Collective in Good Housekeeping

“What stands out about GC is its commitment to inclusivity.”

Brightland in Second Life

“Hear all the unexpected twists and turns and how they landed Iyer at the helm of a tasty empire.”

Ettitude in Real Simple

“Compared to other sheets these sheets were way softer.”

Material in Food&Wine

“These kitchen scissors are sharp, sturdy, and great for left-handed home cooks.”

Fly by Jing in Insider

“I wanted to shift the way people saw Chinese culture and food in the US.”

Brightland in Forbes

“It was clear that sustainable sourcing and transparency would be an important part of Brightland.”

the future of pr is here
the future of pr is here
the future of pr is here
the future of pr is here
hot off the press

Dreamday interviews and press releases

Intreviews and press releases

Modern Retail. Logo

“Fly by Jing, which works with performance marketing agency Dreamday PR has grown 121% month-over-month. They also sold out their Fly by Jing x Fishwife collaboration in three days.”   Read Article

Gabriela Barkho
senior reporter @ Modern retail

“One food and beverage brand represented by the firm Dreamday PR is on track to earn $120,000 solely in affiliate revenue in November, due mainly to the brand’s inclusion on various gift guides”   Read Article

Kelsey Sutton
deputy editor @ marketing brew

“To date, we have not had an employee leave the company, a fact that is attributed to an amazing culture. We are a transparent and welcoming company that prides itself on creating a diverse and inclusive workplace. We focus on all aspects of an employee's experience.”   Read More

Inc Best Places to Work

“Consumer Goods Agency of the Year winner - a new annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field of PR, who are shaping the bright future of the communications industry.”   Read More

The PR Net Next Gen, 2023
annual awards program

“Performance-focused public relations company combining affiliate marketing and commerce PR to attain both quality and quantity in client publicity.”   Read More

Inc Female Founder 200

“For some, quitting feels like an unraveling — a decision made when you’re at your wits’ end — and a leap into the unknown. But for others, like Lauren Kleinman, quitting is nothing more than a pivot.”   Read Article

Danya Issawi
fashion news writer @ the cut

"Werner says that among Dreamday’s clients, the top gift guides brands are typically battling for space in Oprah’s Favorite Things, Real Simple, Wirecutter, the Strategist and CNN. 'Those are all outlets our clients tend to see the most success with in terms of clicks, sales and eyeballs on their brands', says Werner.” Read Article

Sarah D.
Editor @ thing testing

“The first-of-its-kind and award-winning Performance PR agency representing coveted DTC-first brands, is honored to announce the launch of its first Holiday Client Accelerator Program today.”   Read Article

PR Newswire
The 10th House. Logo

“The first-of-its-kind performance PR agency sitting at the intersection of affiliate marketing and commerce PR. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate-only basis.”   Read Interview

Interview with -Alison Koplar Wyatt-
Co-Founder & CEO @ Female founder collective
Shoutout LA. Logo

“Dreamday is the first Performance PR agency with deep roots in publisher-based affiliate marketing and a specific focus on commerce and consumer PR. My team and I are relentless and resourceful and care deeply about every client. We take a less is more approach and only take on clients that we can’t say no to.”   Read Interview

Interview with ShoutoutLA
Part of the voyage group of magazines
The DTC Podcast. Logo

“Affiliate marketing is still one of the most efficient channels. A client last year had analyzed Facebook Ads versus affiliate marketing, and affiliate as a channel was around 15 times more efficient and had 15 times higher ROAS than paid social.”   Listen the Podcast

With Ramon & Blaine
Co-founder @ trend & co-founder @ omnipanel

“Lauren has been ahead of the PR curve– and is coming in hot with a spicy hot take - F**k being liked by everyone; success requires a single-mindedness that sometimes makes it a lonely road.”   Listen the Podcast

Jaclyn Johnson
ceo @ Create & Cultivate and host @ work party







My Successful Clients

Our Successful Clients

Our Successful Clients

“Dreamday has played a vital role in our continued growth this year. By getting Act+Acre involved with key press opportunities, targeting relevant publications, and successfully attracting new customers to our affiliate program. Their impressive understanding of affiliate marketing, coupled with their impactful PR efforts, has undeniably propelled our brand.”

- Tricia Rieger, Marketing Director, Act+Acre -

“I’ve been working with the wonderful team at Dreamday for years, and I always know the brands they rep are some of the best out there. Their brands are always my go-tos, and they resonate with readers over and over again — and at different publications. The team is always reliable, on top of things (even when I put in last-minute requests) and always goes above and beyond to get things done. I always look forward to seeing Dreamday’s latest launches pop up in my inbox!”

- Tamara Kraus, Editor, Apartment Therapy -

“Lauren and The Dreamday Team have been transformative for our business! They know how to roll with the ups and downs of a fast-growing start-up and have met and exceeded all of our expectations both on revenue and on increased brand reach and awareness through premium press placements. The Dreamday Team feels like an extension of our team, in the best of ways.”

- Jazlyn, Head of Brand, Fly by Jing -

“I've had the pleasure of working with many members of Dreamday's team as a freelance writer, and each one truly is a dream to collaborate with. The team is so friendly, kind, and responsive, and keeps me up to date on exactly what I need to know from their (honestly really freaking cool) client list — but doesn't spam with me info either (which is also important!!). Communication is always genuine and honest, and I get a strong feeling they do the most for their clients. If I were a brand I'd 100% want to work with this team because they truly deliver to writers and editors and truly care about their clients.”

- Krystin Arneson, Editor, CNN -

“The Dreamday Team brought tremendous insight based on their incredible experience! The team always had great ideas, and the relationships to bring those ideas through life. They are one of the smartest marketers around, period!" ”

- Shiza Shahid, Founder & CEO, Our Place -

“Dreamday is a trusted, strategic partner. The team has helped us scale our affiliate program with consistent coverage in top-tier publications. It's refreshing to find an agency that is proactive, creative, and capable of keeping up with a high-growth startup. They have strong relationships with key media targets and I can fully trust that they represent our brand with precision and care.”

- Austin Dake, VP of Communications, Outer -

"Dreamday is the only PR agency I’ve worked with that truly considers the business value behind the headlines. They understand the future of PR and how it’s evolving beyond editorial, and they’re helping reframe PR as a revenue-building tool rather than just a brand-building tool."

- Annie Atwell, Director of Marketing, Juneshine-

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