Demystifying Performance PR: A Comprehensive Guide to Elevate Your Brand's Success
We build for scale and think beyond the trend.
We work shoulder to shoulder with in-house communications, paid, SEO, and brand teams, ensuring every story, every placement, and every partnership moves in the same direction.
We blend earned storytelling with affiliate rigor, influencer and creator programs, and data you can trust, including proprietary and clear reporting, analytics, and a shared view of what matters most.
We support complexity, including cross-functional communication, org alignment, enterprise workflows, and the kind of collaboration that keeps a program moving even when the teams around it are big.
We’re a team of about fifty people across PR, affiliate, influencer, analytics, and operations.
We also bring GEO thinking, AI search awareness, and modern measurement, so brands remain credible in a world where answers are available everywhere.
We’re for the brands that want trust to feel earned. And momentum to feel repeatable.
Co-workers who push their limits and love to have fun together
In operation, working alongside leading DTC brands
Local and international awards & recognition received
Leading brands who trusted us with their PR strategy and growth
At the heart of Dreamday is its founder, Lauren Kleinman.
With over a decade of experience across brand, growth, and communications, she’s helped build and scale some of today’s most recognized consumer brands - from early-stage startups to industry leaders.
Before founding Dreamday, Lauren was part of the founding team at Ritual and held leadership roles at Scopely, where she helped shape each company’s growth story from the inside out.
Since launching Dreamday in 2019, she’s pioneered the agency’s Performance PR model, bridging storytelling and sales to help brands earn measurable results.
Her hands-on leadership and belief that PR should be both art and engine have redefined how modern brands earn attention - and turn it into lasting impact.
