Performance PR agency built for scale

We integrate across channels - from PR and affiliate to SEO, content, paid, and AI search so brands show up with one story everywhere it matters.

Three bars showing results: +60% conversion, +180% affiliate revenue, +250% brand search visibility.

Our Performance PR model fuses earned media with affiliate marketing, helping brands earn coverage that converts. We align storytelling with data to drive measurable outcomes, ensuring every headline builds awareness and strengthens the bottom line.

Trusted by
AG1 Logo
Dieux Logo
Quince Logo
Ring Concierge Logo
Seed Logo
Our Place Logo
Ilia Logo
Ritual Logo
The Bouqs Logo
Ruggable Logo
Bobbie Logo

Traditional PR builds buzz but rarely drives measurable results. Affiliate programs claim sales but rarely create them.

Disconnected PR and affiliate teams

Inconsistent messaging across press and performance

Coverage without conversions

Lack of data-driven storytelling

Missed commerce coverage opportunities

Performance PR bridges the gap

The dreamday way
Move Me

Performance PR vs. Traditional PR

Performance PR

Dreamday

Traditional PR

The Rest

Goal
Goal

Visibility + Revenue

Goal

Visibility Only

Data
Data

Affiliate + SERP Insights

Data

Press Reports

KPI
KPI

Coverage, Clicks, Conversions

KPI

Impressions

Approach
Approach

Integrated PR + Affiliate

Approach

Earned Media Only

We merge brand storytelling with data-driven performance to turn press into profit

Discovery & Audit

Focus

Analyze narrative, affiliate readiness, category SERPs

Deliverables

Messaging audit, affiliate gap analysis

Story Development

Focus

Craft integrated, commerce-ready angles

Deliverables

Editorial calendar, optimized pitches

Outreach

Focus

Pitch editors + commerce partners

Deliverables

Always-on pitching, Substack outreach, influencer tie-ins

Affiliate Integration

Focus

Bridge Affiliate and Traditional PR

Deliverables

Publisher network activation, commission mapping

Measurement

Focus

Report impact

Deliverables

Coverage-to-revenue dashboard, ROI tracking

See how Performance PR drives real results

Wall of love

Drag around. There’s more love in every direction.

Just wanted to give a big thank you for today. You could tell how much time and thought went into the prep, and everyone on the AG1 team was super engaged and impressed the whole way through!!!

Amazing job Dreamday team! So great to get Today Show and GMA in the same week. 👏

Wow, team! This is so exciting. I am THRILLED to see the response. Thank you for sharing the quotes, it's so helpful.

I have never been so obsessed with a monthly coverage report - this is BEAUTIFUL and so easy to digest! Thanks so much for putting this together, incredibly helpful for us. And what a phenom month!

We LOVED the Taste of Home feature - what PR dreams are made of with that glowing review (pun intended)

$1 Million in 1 Hour!!! Would not have been possible without Dreamday.

Your emails had me crying in the back seat of an uber! thank you thank you for this opportunity to share my voice and my stories ❤️

Dreamday has been an incredible partner over the past two years. Their PR and affiliate teams are sharp, proactive, and a true extension of our brand.

I wanted to take a moment to express how absolutely thrilled we are with the depth and quality of our partnership. The recent Architectural Digest coverage was a massive home run - especially the exposure we saw through April and May.

Click & Drag

Performance in Action

Performance in Action

Performance in Action

Performance in Action

Performance in Action

Proven Results

Proven Results

Proven Results

Proven Results

Proven Results

The Performance Launch Playbook

Treated the Ethereal Cleansing Oil debut like a conversion funnel, not a mass press blast. Secured 30+ strategically placed features favored by LLMs and editorial alike.

Our Results

30+

deeply reported placements generating lasting brand equity

Story

syndications structured for LLM discovery, building compounding authority

Performance PR Frequently Asked Questions

What is Performance PR?

It’s a unified approach where earned media, affiliate strategy, and authority building work together. One system that drives trust, traffic, and measurable results.

How is it different from traditional PR?

Traditional PR focuses on buzz. Performance PR ties consumer storytelling to real outcomes, revenue, search visibility, and credibility across every channel.

Why is Performance PR important for DTC brands?

Modern brands need trust that converts. Performance PR gives them coverage that drives discovery, rankings, and sales, not just impressions.

Does Performance PR improve SEO?

Yes. High-authority editorial coverage and optimized affiliate content strengthen search visibility and support long-term rankings.

How does Dreamday measure success?

We look at earned placements, affiliate revenue, search visibility, and how well your brand shows up across human and AI-powered discovery. Clear data, simple reporting.

Which industries benefit most?

Any consumer category where trust matters: beauty, wellness, home, food, tech, health, apparel. Brands with strong product stories, high consumer demand, and a strong product-market fit tend to scale the fastest.

Does it help with answer engines and AI search?

Yes. AI search pulls from trusted sources, not keywords. Performance PR builds the authority signals LLMs look for so your brand shows up when people ask questions.

Modern PR for Modern Brands
Modern PR for Modern Brands
Modern PR for Modern Brands
Modern PR for Modern Brands
Modern PR for Modern Brands
Modern PR for Modern Brands
Modern PR for Modern Brands
Modern PR for Modern Brands

Ready to see how Performance PR drives real results?

Book a Discovery Call
EXPLORE more SERVICES

Performance PR works best alongside

Every service we offer is built to feed the others. When Performance PR is part of a bigger play, your story lands in more places — and sticks.

Public Relations

Most agencies separate PR from performance. We built Dreamday to connect them. Our Performance PR model fuses storytelling and affiliate strategy into one powerful engine for awareness, trust, and measurable growth.

Brands we work with

Kora Organics

Organic Skincare Products

Ruggable

Washable Rugs

Affiliate Management

We don’t just manage affiliate programs - we scale them. By combining analytics with strong publisher relationships, we turn partnerships into a full-funnel growth channel.

Brands we work with

Ilia

Clean Makeup, Cosmetics & Skincare

Glamnetic

Magnetic Eyelashes & Press-on Nails

Influencer Management

We build influencer programs that last. From creative strategy to campaign reporting, we manage every step with transparency and impact, helping brands turn creators into long-term partners.

Brands we work with

Hiya

Essential Super Nutrients for Kids

 Rodan+Fields

The Best Skin + Hair of Your Life