Press still shapes perception. But the media landscape has evolved and so has PR. We combine consumer storytelling, executive visibility, and regulatory-safe messaging to help brands stay relevant, aligned, and trusted across multiple audiences.
We combine strategic positioning with consistent execution ensuring your messaging is clear, aligned, and activated across the moments and channels that matter most.
We secure coverage that positions your brand clearly and consistently across consumer and media audiences, from product launches to evergreen and seasonal narratives.
We position your executives as credible, visible voices through profile features, speaking opportunities, and timely commentary, strengthening authority across media and stakeholder groups.
We manage ongoing media relationships and narrative consistency - aligning messaging across press, internal teams, and key moments to ensure your brand shows up clearly and strategically.
We secure high-impact speaking opportunities and awards that reinforce credibility, increase executive visibility, and position your brand in moments that matter.
We help prepare your team for high-stakes moments with clear frameworks, aligned messaging, and structured communication approaches, ensuring fast, confident responses when it matters most.
Drag around. There’s more love in every direction.
Just wanted to give a big thank you for today. You could tell how much time and thought went into the prep, and everyone on the AG1 team was super engaged and impressed the whole way through!!!
Amazing job Dreamday team! So great to get Today Show and GMA in the same week. 👏
Wow, team! This is so exciting. I am THRILLED to see the response. Thank you for sharing the quotes, it's so helpful.
I have never been so obsessed with a monthly coverage report - this is BEAUTIFUL and so easy to digest! Thanks so much for putting this together, incredibly helpful for us. And what a phenom month!
We LOVED the Taste of Home feature - what PR dreams are made of with that glowing review (pun intended)
$1 Million in 1 Hour!!! Would not have been possible without Dreamday.
Your emails had me crying in the back seat of an uber! thank you thank you for this opportunity to share my voice and my stories ❤️
Dreamday has been an incredible partner over the past two years. Their PR and affiliate teams are sharp, proactive, and a true extension of our brand.
I wanted to take a moment to express how absolutely thrilled we are with the depth and quality of our partnership. The recent Architectural Digest coverage was a massive home run - especially the exposure we saw through April and May.
Dreamday became KORA Organics’ agency of record starting in January 2025 with the task of positioning its as a leader in organic skincare innovation by broadening the brand narrative to emphasize science-backed formulas, hero ingredient stories, and a community-driven ethos.
press placements in 4 months
unique monthly visitors
A public relations (PR) agency helps brands grow their brand awareness and manage their reputation and public image through earned media, press relationships, and strategic communication. Instead of paying for traditional advertising space, a PR agency secures earned media coverage in print and online publications, on podcasts, and new forms of media like Substacks to build third-party credibility.
A PR agency typically handles two core areas: thought leadership and brand storytelling, and product or consumer PR tied to your specific product offerings.
On the thought leadership side, a PR agency should:
On the product and consumer side, your agency should:
Earned media carries more trust than paid advertising because a third party is substantiating your brand. Consumers rely on press coverage, expert endorsements, and third-party validation when they research a brand or a category, and that trust translates into purchase decisions.
An agency also offers strategic perspective on how your category is evolving, competitive analyses, and where potential opportunities are for your unique brand and product narrative to break through the noise.
Hiring a PR agency also connects your media strategy to the rest of your growth engine. The right agency ties press coverage to your affiliate program, your paid media, and your broader business goals, so earned media isn't a standalone effort but a driver of measurable outcomes like traffic, conversions, and revenue.
Look for an agency with direct experience in your category and pre-existing relationships with the outlets and media that matter to your customers. Also ask how they measure success beyond solely the quantity of press mentions, such as referral traffic, conversions, or share of voice against competitors. The right PR agency ties every placement back to a clear business outcome.
A strong PR partner can articulate your positioning within your category, identify the moments worth pitching, and adapt your story across different outlets and formats rather than running the same pitch everywhere.
When evaluating a PR agency, consider whether it can:
We work with brands across industries where storytelling and performance align.
We work primarily with omnichannel consumer brands with a strong DTC presence, e-commerce companies, and founder-led businesses across categories in:
We build editorial relationships over time, develop story angles that are genuinely newsworthy (not just promotional), and stay ahead of the news cycle - both hard-hitting news, social, and pop culture-driven - rather than passively chasing it. Our approach treats every pitch as part of a larger narrative, so coverage builds on itself rather than living in a vacuum.
The best agencies prioritize both and understand how the two areas of focus work in unison to offer both immediate visibility and long-term authority. Product PR drives immediate awareness and context for conversion. We pair product storytelling with expert commentary, founder perspectives, and cultural relevance so that each placement not only highlights what a brand sells, but also why it matters. This approach strengthens credibility, expands media opportunities, and positions our clients as leaders within their category.
Yes. We identify and pursue speaking opportunities and industry award nominations as part of a broader thought leadership strategy. We focus on the platforms and recognition that put you in front of the right audiences, strengthen your credibility with media, investors, and retail partners, and reinforce your authority within your category.
Our team can manage the full process, from identifying the right opportunities to shaping positioning and submitting compelling applications, so your time stays focused on running and growing your business.
Every service we offer is built to feed the others. When Public Relations is part of a bigger play, your story lands in more places — and sticks.
