Demystifying Performance PR: A Comprehensive Guide to Elevate Your Brand's Success



Using third-party AI monitoring partners, we track how AI-attributed orders connect back to Performance PR efforts, and have established a framework that credits 93% of AI-attributed orders to those efforts.
We identify which third-party publications contribute most to AI citations, so we can focus energy where it has the greatest impact on brand visibility.
We use those insights to inform earned and paid inclusion opportunities, negotiating for placement in the publications and articles that feed generative engines most.
We create internal reporting structures that supplement existing models, proving AI-driven revenue comes from affiliate + earned media efforts.

Affiliate and SEO-attributed orders have declined as consumer adoption of AI has grown.
These channels are still key contributors to what AI engines recommend.
Dreamday deploys a measurement framework that gives internal teams a clearer performance narrative.
Proper attribution ensures investment flows to the sources that actually shape AI outputs.
Dreamday's GEO service extends Performance PR to earn brands visibility inside AI search engines like ChatGPT and Perplexity through trusted citations and affiliate coverage.
We use AI monitoring partners to track citations, analyze third-party publications, and build attribution frameworks that connect Performance PR efforts to 93% of AI-attributed orders.
Traditional PR builds awareness. Dreamday's GEO builds measurable AI visibility by structuring earned media and affiliate content specifically for generative engine recommendations.
We deploy proprietary attribution frameworks with third-party AI monitoring that credit Performance PR efforts for AI-driven orders and track citation impact across LLMs.